Do you remember your last "couch cinema night"? You had beer, popcorn and chips ready, gathered your loved ones around you, put the DVD you bought or rented into the player, and looked forward to a great movie. If only. What happens? On average, you will be tortured for the next 10 minutes with trailers under the motto "Coming soon", followed by "Now on the market" - usually movies that are completely irrelevant to the title you chose. After that, the FBI informs you that movie piracy is strictly forbidden and punished harshly, which you, the potential video pirate, are of course dying to hear about.
Oh yes, and thank you very much as well, dear Warner Bros and friends: as a user I cannot skip any of these "entertainment minutes". My remote control is simply ignored during that time. Why does that have to be? I paid for my movie and just want to watch it with my family. Why am I bombarded with unwanted advertising and treated like a criminal in the making? Is this the service quality around a Hollywood blockbuster that is supposed to increase DVD/Blu-ray sales?
DVD sales have been declining sharply and the online business with video on demand is booming. Illegal downloads of videos from all over the world are booming as well, offered by video pirates on countless platforms. What can companies learn from this? Very simple.
