Customer delight – it's that simple, isn't it …!?
When was the last time you were truly impressed by a company– as a customer that is? Yeah? When, where and why? Just the fact alone that you had to think for a while – or perhaps even have to think about it still – is proof enough of the sad reality that all’s not well in the much hyped about and strongly proclaimed “era of the customer” – well the quintessential ‘golden era of the customer’.