The Renaissance of Retail in the Online Age
Retail is not dead in the online era. But it must stop fighting on price alone and instead design authentic experiences that combine online and offline.
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Retail is not dead in the online era. But it must stop fighting on price alone and instead design authentic experiences that combine online and offline.
The Schlecker-to-Dayli metamorphosis shows how much the in-between phase becomes a customer experience of its own, for better or worse.